Bitcoin advocate and Strategy (formerly MicroStrategy) founder Michael Saylor has once again hinted that the firm is increasing its massive Bitcoin reserves through its now‑familiar weekly ritual.
In a post on X (formerly Twitter), Saylor shared a chart dotted in orange marking each of the company’s historical Bitcoin purchases, and encouraged followers to “Send more Orange.” This has become an informal tradition—usually, a confirmed purchase follows on Monday.
As of the latest SEC filings, Strategy holds 580,955 BTC, valued at approximately $61.4 billion, with an average buy-in price near $70,023—translating to roughly 52% unrealized gains.
Strategy has now purchased Bitcoin for eight consecutive weeks, acquiring 705 BTC for roughly $75 million between May 26 and June 1—at an average price of nearly $106,500 per coin.
In addition to the social signal, Strategy recently announced a $1 billion preferred stock offering to fund its aggressive Bitcoin accumulation strategy, sending a clear institutional signal to investors.
The impact of these moves is visible. Strategy’s stock climbed nearly 1% to $372.72 following the latest purchase news, even as Bitcoin briefly surged past $112,000 before settling around $104,800.
Meanwhile, competing institutions are entering the arena. Japanese firm Metaplanet announced its own recent acquisition of 1,088 BTC (now holding 8,888) — also for around $107,700 per coin.
These developments underscore Strategy’s evolution into the world’s largest corporate Bitcoin holder and a de‑facto proxy for institutional crypto accumulation. Despite price volatility, the company remains steadfast in its long-term “buy-the-dip” philosophy.
For a deeper dive into how Strategy’s moves are shaping the market, check out this in‑depth analysis from Barron’s.