FC Bayern Munich, the 34-time German champion and six-time European champion, has signed a three-year partnership with Betano, the international sports betting and gaming brand owned by Kaizen Gaming. This strategic alliance will make Betano the club’s official partner starting from the 2025-26 season through 2027-28.
Michael Diederich, Bayern’s Executive Vice Chairman, commented: “We are delighted to welcome Betano as our new official partner. Betano stands out as a global leader in its field—highly innovative and forward-thinking qualities that we also value and embody. With Betano by our side, we gain another reliable partner to help us achieve our growth ambitions and further strengthen our innovative edge.”
George Daskalakis, CEO of Kaizen Gaming, added: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we started this journey, partnering with one of football’s most iconic clubs seemed like a dream. Bayern are at the top of their game, and this partnership reflects how far we’ve come as Betano is now recognized as a global leader in online sports betting and gaming.”
Julio Iglesias, Kaizen Gaming’s Chief Commercial Officer, noted: “Germany has always been one of our key markets—it was the second where Betano launched. Now, with our biggest partnership in the country, we’re doubling down on our commitment to delivering innovative, safe, and responsible gaming experiences for German fans. Of course, FC Bayern transcends Germany, with millions of supporters around the world. This partnership enables us to connect with football fans globally as we expand our international presence.”
Founded in 1900, FC Bayern Munich is celebrating its 125th anniversary as the world’s first club to surpass 400,000 members. The club’s principle, “Mia san mia” (We are who we are), embodies tradition, continuity, and ambition for excellence. Bayern holds records for 34 German league titles and 20 German Cups. The club has claimed six Champions League trophies, highlighted by trebles in 2013 and 2020, and is among the world’s most financially strong and sustainably growing sports organizations.
Betano is a brand of Kaizen Gaming, one of the largest GameTech companies globally, operating in Europe, the Americas, and Africa. The company employs over 2,700 staff worldwide and is known for its innovation, winning seven EGR Operator Awards in 2024, including Operator of the Year and Employer of the Year.
For more details on this partnership, visit fcbayern.com or betano.com.