“It’s about telling the Ethereum story. What does Wall Street pay attention to? It pays attention to being able to make money.” Joe Lubin, co‑founder of Ethereum & CEO of Consensys, speaking to CNBC.
Lubin argues that corporate adoption of ETH treasury strategies signals a fundamental shift in how traditional financial institutions value digital assets. After years of building scalable, decentralized infrastructure under Web3, Ethereum is now legally usable and accessible in the U.S. a key milestone in his view.
ETH in corporate treasuries: SharpLink Gaming has become the largest public company holder, amassing over 200,000 ETH (≈ $500 million), all staked in DeFi protocols and earning yield around 322 ETH since June 2-demonstrating ETH as “programmable, yield‑bearing capital” . Other firms like Bit Digital have converted their entire BTC reserves some 100,000+ ETH-to strengthen their treasury strategy.
Market impact: The sharp accumulation drove SharpLink’s stock up ~26–28% on July 8. Lubin calls it “the biggest splash” and expects this trend to create sustainable demand while narrating ETH’s unique value‑add to Wall Street.
From X:
“NEW: SharpLink now holds ~205,634 ETH… Between June 28 and July 4, acquired ~7,689 ETH for ~$19.2M… SharpLink has… #ETH” SBET (SharpLink Gaming) on X
Why it matters: Unlike Bitcoin, Ethereum offers internal utility via staking and smart contracts allowing corporate treasuries to earn yield and actively use ETH in decentralized finance.
Regulatory tailwinds: Lubin noted that past regulatory uncertainty under former SEC Chair Gensler had hindered token projects, but the current more open environment is enabling broader enterprise and consumer use.
Outlook: As ETH shifts from building infrastructure to widespread deployment, Lubin foresees more companies joining this treasury playbook shaping ETH’s supply demand balance and prompting Wall Street to view it as a core financial asset, not just a speculative token.
In sum, Lubin believes Ethereum treasury strategies are more than a trend they’re a strategic currency move with the power to elevate ETH’s status in global finance.
Further reading: CoinDesk on SharpLink’s ETH ambition. CryptoSlate on Lubin’s Wall Street vision.